Branding
Fresh Beginnings
Fresh Beginnings
Fresh Beginnings
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
2025
Year
2025
Year
2025
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fresh Beginnings is a plant-based snack brand rooted in simplicity, wellness, and sustainability. As they prepared for a national launch, they needed a brand presence that would reflect their values while standing out in a growing and competitive health food market.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Latest Projects
Branding
Fresh Beginnings
Fresh Beginnings
Fresh Beginnings
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
2025
Year
2025
Year
2025
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fresh Beginnings is a plant-based snack brand rooted in simplicity, wellness, and sustainability. As they prepared for a national launch, they needed a brand presence that would reflect their values while standing out in a growing and competitive health food market.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Latest Projects
Branding
Fresh Beginnings
Fresh Beginnings
Fresh Beginnings
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
2025
Year
2025
Year
2025
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fresh Beginnings is a plant-based snack brand rooted in simplicity, wellness, and sustainability. As they prepared for a national launch, they needed a brand presence that would reflect their values while standing out in a growing and competitive health food market.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.